The main entrance of Chapter in the distance, with some plants in the foreground.

Technology visualising impact of art on human brainwaves coming to Chapter as part of first ever UK-wide tour

  • Published:

This month, we’re delighted to offer you the opportunity to see the impact art has on your brainwaves. 

The new technology, which shows brainwaves in real time and in 3D, is being brought to us by Art Fund – the national charity for art – as part of a UK-wide tour.

Visitors will be able to test the technology out for themselves in our gallery on 21 and 22 June. The tech will be available to try for free between 11am and 2pm on Friday 21 June and 11am and 5pm on Saturday 22 June. There’s no need to book and admissions is free. It’ll also be your last opportunity to see Adham Faramawy: In the simmering air and the flows of the undercurrent before the show closes on 23 June.

The project highlights how people’s brains are stimulated when they experience art in museums and galleries and aims to help answer the question of the fundamental value of art and the impact it has on us. Visitors of all ages are invited to take part by viewing our exhibition while wearing a headset that’s connected to an electroencephalogram (EEG) monitor. The outputs of their brainwaves as they react to the art are then visualised on-screen in 3D and real-time.

Research commissioned to accompany the project found that, while 94% of adults in Wales agree that visiting museums and galleries is beneficial, nearly half (44%) of those visit less than once a year and around one in eight (13%) believe that art has no impact on them. However, the technology allows users to see the clear and immediate effect art can have on the human brain.

Art Fund Director, Jenny Waldman, said: “This technology shows how art can improve our wellbeing and emotions. Audiences love seeing the visualisation of their brainwaves when they look at different paintings and objects in museums, so we are thrilled to take this technology on tour. We hope that by bringing the experience to Cardiff, we can inspire more people to visit the amazing museums and galleries we have on our doorsteps, such as Chapter.

Sim Panaser, Curator at Chapter, said, “Adham Faramawy’s moving solo show focuses on the relationship between marginalised bodies and place, engaging with themes of belonging and displacement. As it features dance, video, music and paintings, it’ll be fascinating to see how this technology might capture the impact of such an embodied exhibition on our consciousness.

The Brainwaves experience has visited museums and galleries in Bath, Guildford and Wakefield, and will also be heading to Edinburgh and Warwickshire over the summer.

By illustrating the impact of art on our brains and emotions, Art Fund hopes to encourage people to visit museums and galleries with a National Art Pass, which allows you to enjoy free entry to hundreds of museums, galleries and historic houses across the UK as well as 50% off major exhibitions and discounts in museum shops and cafes. This includes a 10% discount in our caffi bar.

For more information about the brainwaves tour, visit: www.artfund.org/brainwaves

For more information about National Art Pass, visit: www.artfund.org/national-art-pass

Follow on social #artbrainwaves #nationalartpass